Custom eCommerce Platform Case Study: Launching With
an AI Sales Agent
Built In From Day One
The client, a UK-based business, worked with Cypherox Technologies to create a custom eCommerce platform from scratch. Instead of adding an AI sales agent after the site went live, Cypherox built it into the platform from the very beginning. This meant every visitor had access to a shopping assistant right from launch day
Where We Started
Overview
The client approached Cypherox without an existing eCommerce platform. The project started from scratch, so there was no need to migrate or adapt any prior systems. Cypherox had a clear brief and a blank canvas.
Problem Statement
There was no online store ready to launch and first-time visitors had no guidance to make a purchase unless a live sales team was available at all hours. For a UK business entering the online market, that gap carried a real cost.
The Challenge
Every part of the system, from checkout to product discovery to customer support, needed to be designed, built and tested before launch. There was no fallback option if any component failed on day one.
Opportunities
Every part of the system, from checkout to product discovery to customer support, needed to be designed, built and tested before launch. There was no fallback option if any component failed on day one.
Our Responsibilities
Designed and built the custom eCommerce platform end-to-end.
Architected the AI Sales Agent as a core part of the shopping experience, not an add-on
Handled QA, launch readiness testing and post-launch support
Desired Outcomes
A stable, fully custom platform ready for public launch in the UK market
An AI Sales Agent available to every visitor at any hour of the day
A shopping experience able to convert first-time UK visitors without a human representative on the line
A technical foundation capable of handling growing traffic as the business scaled
The Vision
Product Strategy and Design
Cypherox started by mapping the buyer journey and identifying where UK visitors were most likely to hesitate before purchasing. The AI sales agent was placed at these key decision points, not used as a generic chat tool dropped in after the build.
Key Features and Capabilities
The AI Sales Agent answers product questions in real time, recommends items based on browsing behaviour and moves the visitor through to checkout without interrupting their momentum. It is available around the clock, covering gaps that a human sales team cannot fill.
Tech Stack and Implementation
Cypherox used a modern headless commerce setup for fast page loading and flexible catalogue management. The AI sales agent connected through the platform's API, so it always had up-to-date information on inventory, pricing and orders. This ensured its recommendations reflected what was actually available to UK buyers at that moment.
Results and Business Impact
The AI sales agent was ready and answering product questions as soon as the platform launched. This gave first-time UK visitors a guided shopping experience rather than an empty store on day one.
Visitors could move from product discovery through to checkout without waiting on a live representative, including outside normal UK business hours.
Brian, the client, summed up the engagement directly: "Their expertise was evident from day one."
By building the platform and the AI sales agent at the same time, the client launched with a site designed to convert UK visitors from the start, rather than making improvements after the fact.
“Cypherox designed our entire eCommerce platform from the ground up with an AI sales agent built in from day one. Their expertise in architecting both the storefront and the agent together, rather than bolting it on later, was evident immediately. The result speaks for itself: visitors had a guided shopping experience from launch.”
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